Wednesday, May 20, 2009

Analysis Tool for Web 2.0

For businesses, it is increasingly important, as they and their products in forums and blogs are perceived. But the data in the Web 2.0 is difficult. Analysis specialist WebTrends now offers a dedicated solution to the web simultaneously with the classical instrument.

Together with Radian6, a provider of Social Media Monitoring, WebTrends provides the framework of the Open Exchange program is a solution on their own site on the collected information with a deeper insight into current discussions about brands and trends in Social Media can link the field. Using this data, companies can its customers throughout the online environment to understand better and learn to gain insight about the issues that move. WebTrends Social Measurement, powered by Radian6 is for WebTrends customers from now on as a common solution available.

Radian6 has a comprehensive monitoring and analysis solution for the Social Media sector, with businesses throughout the Social Web with their customers can communicate and interact. About WebTrends Open Exchange platform may be information that is on their own website have been collected, effective on the events in the Social Web in relation to be: website analysis, advertising and direct marketing campaigns results are thus no longer the sole basis of the data collection, but are supplemented information from Web 2.0-channels such as blogs, forums, wiki, or Twitter.

It includes WebTrends Social Measurement, inter alia, the As-It-Happens Alerts Radian6 of workflow management and various functions. This company win a better overview of the online conversations in relation to their brand, and hence it.

"The monitoring of its website and in parallel to understand the issues and trends in the Web to play, has always been difficult. But by working with Radian6 we create a large workload, "says Karl-Heinz Maier, Director Central Europe at WebTrends.

Programming interface for data collection

Also on WebTrends Open Exchange offers its customers at no additional cost access to the Application Programming Interface (API): Allows Marketers every tool, every system and each technology in order to analyze their data access. This expanded access to analysis and reporting functions enable companies analyze their data into knowledge and thus into meaningful business actions. In addition, WebTrends enables the seamless integration of digital and offline data and thus provides a better understanding of the needs of prospects and customers.

61 comments:

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