Microsoft launches its new Search Engine

Microsoft is looking for a direct confrontation with Google in search business. With the upcoming launch of Kumo (possibly under the name Bing) wants Microsoft's market share in the billion dollar new business search it up.

Microsoft wants in the coming week, his already much discussed new search engine Kumo start. Kumo (or Bing) is so far the search service Live Search to replace.

After the months before the first screen shots were leaked by Kumo, had already started a discussion about the new features in the Microsoft engine. Significant change is an addition with a semantic analysis and a special edition column. The technology that Microsoft had with the acquisition of Powerset procured in July 2008.

A look at the first screenshots of Kumo shows that it is a three-edition form. In the middle are the search results and on the right edge of the text ads - so it looks up here so just like in Google.

Interestingly, however, could be the left column. The lower part of which contains links to previous queries, so you quickly to the previous results can rely.

But most importantly, the upper part of this column to be. Here are several categories listed, the search for match, for example, songs and biography of a singer, or test reports and special offers with a product queries as well as accessories, videos and photos in the search for a car.

That is, Kumo, the semantics of a chain of search and recognize dependent on the left column generated. It should be exciting, as the search engine with ambiguous terms bypasses, for example, "Hamburg".

Whether these improvements are sufficient remains to be seen, because with the recent improvements in Yahoo and Google are the experts always less difference between the three search operators. "This is a serious course for Microsoft," says Rob Enderle of the Enderle Group. He believes the project is also very controversial internally. He reports: "Microsoft has a lot of money and time invested in this project, and there are many on the board that this money for the projects and products have, in which Microsoft is a leader."

Analysis Tool for Web 2.0

For businesses, it is increasingly important, as they and their products in forums and blogs are perceived. But the data in the Web 2.0 is difficult. Analysis specialist WebTrends now offers a dedicated solution to the web simultaneously with the classical instrument.

Together with Radian6, a provider of Social Media Monitoring, WebTrends provides the framework of the Open Exchange program is a solution on their own site on the collected information with a deeper insight into current discussions about brands and trends in Social Media can link the field. Using this data, companies can its customers throughout the online environment to understand better and learn to gain insight about the issues that move. WebTrends Social Measurement, powered by Radian6 is for WebTrends customers from now on as a common solution available.

Radian6 has a comprehensive monitoring and analysis solution for the Social Media sector, with businesses throughout the Social Web with their customers can communicate and interact. About WebTrends Open Exchange platform may be information that is on their own website have been collected, effective on the events in the Social Web in relation to be: website analysis, advertising and direct marketing campaigns results are thus no longer the sole basis of the data collection, but are supplemented information from Web 2.0-channels such as blogs, forums, wiki, or Twitter.

It includes WebTrends Social Measurement, inter alia, the As-It-Happens Alerts Radian6 of workflow management and various functions. This company win a better overview of the online conversations in relation to their brand, and hence it.

"The monitoring of its website and in parallel to understand the issues and trends in the Web to play, has always been difficult. But by working with Radian6 we create a large workload, "says Karl-Heinz Maier, Director Central Europe at WebTrends.

Programming interface for data collection

Also on WebTrends Open Exchange offers its customers at no additional cost access to the Application Programming Interface (API): Allows Marketers every tool, every system and each technology in order to analyze their data access. This expanded access to analysis and reporting functions enable companies analyze their data into knowledge and thus into meaningful business actions. In addition, WebTrends enables the seamless integration of digital and offline data and thus provides a better understanding of the needs of prospects and customers.

Church culture mobile: mobile tariff for Christians

Moconto realized rate for Christian-oriented people

By Culture Church launches mobile now a wireless plan with added services for Christian-culturally interested people. A mobile portal provides media content to be ecumenical and cultural issues. Within Germany, the contract free of charge to customers on their WAP mobile phone access.

Mobile info

The mobile portal mobil.kulturkirche.net provides information on arts, music and literature. In addition to book reviews and ideas CD-church culture can be mobile customers multimedia content, for example, worship, exhibitions, concerts and readings on their mobile phone. Religious institutions is the opportunity to present their community lives in the portal on it too. From the diocese until the church can be any device with a platform to create their own content via forums and exchange.
Donate

The mobile portal also offers the opportunity to donate and for every customer is a euro a month to a nonprofit organization donated after his election.
Tariff

The tariff church culture has a mobile connection price of 19,90 Euro. The monthly fee is 9.90 euros without subsidized mobile phones and € 14.90 with a subsidized phone. The minimum term is 24 months.

Calls into the German fixed and mobile networks in other expenses cost 15 cents per minute. SMS cost is also 15 cents. Talks to other church culture mobile customers are free. Optional is an SMS-Flat church culture to other mobile customers for 4,95 Euro for 30 days hinzugebucht be.